Home to the University of Oregon and nestled in the Willamette Valley, Eugene enjoys a constant influx of students, faculty, and young professionals. What does this mean for investors? It means a consistent demand for rental properties, particularly studio apartments, one-bedrooms, and family-friendly units. The university acts as a stable economic anchor, bolstering the long-term rental market.
Beyond its academic roots, Eugene is also blossoming as a tech hub. Companies like IBM and Apple are setting up shop here, attracting skilled workers while also fueling economic growth.
Compared to other Pacific Northwest cities, Eugene offers a more affordable entry point for real estate investors. The median sale price sits around $500,000, making it easier to acquire income-generating properties. The city showcases a multitude of diverse neighborhoods, each with its own character and investment potential. From historic districts with charming single-family homes to up-and-coming areas with multi-unit opportunities, Eugene caters to various investment styles and budgets.