One of the biggest reasons Somerset is so appealing to investors is because it is strategically located nearby Lake Cumberland. A popular destination for tourism, boating, and outdoor recreation, Lake Cumberland and the surrounding area enjoys a strong demand for vacation rentals, lakefront properties, and vacation homes. This makes it ideal for short-term rental investments.
Home to major employers like Somerset Community College, the Lake Cumberland Regional Hospital, and the manufacturing company, Somerset Hardwood Flooring, the hospital and healthcare sector are significant drivers of employment here, providing stable, high-paying jobs that attract area professionals.
Somerset's many attractions, everything from its natural beauty to its cultural sites, contribute to its growth as a real estate market. Thousands of visitors flock to Lake Cumberland annually, and real estate near the lake or in proximity to the marinas has become particularly desirable. The Somerset Pulaski County Master Musicians Festival and other local events provide entertainment for residents and visitors, driving tourism and creating demand for rental properties. The town also features shopping, dining, and arts venues, which have made it an increasingly vibrant place to live, work, and invest.